Growth Marketing Lead, AI Search & Inbound

About Octocom

Every day, support teams spend thousands of hours on the same questions. Where is my order? How do I return this? Which product should I choose? Can I change my delivery address?

That work no longer needs to be manual. Octocom's AI handles these conversations independently across chat, email, and phone, from order tracking and returns to product guidance and order changes. Brands get faster responses, lower support costs, and happier customers.

We grew 10x in 2025 and are on track to do it again in 2026. Our AI has already handled hundreds of millions of customer conversations. We keep things direct: few meetings, no politics, clear responsibility, and honest feedback.

The role

Your job is simple: make more of the right companies discover Octocom.

You'll own our inbound growth engine. A big part of it is AI search. When someone asks ChatGPT, Claude, Gemini, or Perplexity for the best AI agent for e-commerce, Octocom should be in the answer. But you own inbound growth, not a marketing acronym.

Traffic alone is not success. Fifty companies that should become customers are worth more than a million irrelevant visitors.

What you'll own

• AI search. Track when Octocom appears, when competitors do instead, which sources get cited, and what content is missing. Then make us the obvious answer.
• SEO. Technical SEO, content architecture, competitor, industry, use-case, and integration pages, structured data, and links. Pages that deserve to rank, not thousands of AI articles.
• High-intent content. Comparisons, build vs. buy, ROI tools, benchmarks, and research from anonymized Octocom data. You decide what to make and who should see it; our brand designer makes it exceptional.
• Distribution. Search, LinkedIn, X, communities, newsletters, publications, directories, partnerships, and founder channels.
• Experiments. Paid search, sponsorships, webinars, tools, and new AI discovery surfaces. If it builds qualified pipeline economically, it's in scope.
• Measurement. Reporting from AI referrals and citations through to qualified opportunities, pipeline, and revenue. No vanity metrics.

You might be a great fit if

• You've materially grown organic traffic or inbound pipeline before.
• You understand SEO deeply and are already experimenting with AI search.
• You investigate how LLMs discover and cite brands instead of following GEO checklists.
• You understand analytics and attribution.
• You write and edit well, and use AI to multiply your output.
• You know enough HTML and web technology to work independently.
• You can tell us what not to do as clearly as what to do.

Your past title matters less than proof that you made a company more discoverable and drove real business results.

In your first 6 to 12 months

• Materially more qualified inbound traffic.
• Inbound becomes a measurable source of pipeline.
• Octocom appears more often in relevant AI-generated answers.
• Our organic footprint covers high-intent categories, industries, competitors, integrations, and use cases.
• Several repeatable inbound channels, with clear reporting on which ones create opportunities.
• Sales increasingly hears “I found you while researching…”