The decision

Different needs. Different fit.

Unlimited chat doesn't mean unlimited work done. Choose based on what you need your AI to finish—and who helps you when you're stuck.

Choose Crisp when…

You have a small catalog, around 100 chats a month, and mostly FAQ-style questions. Its affordable inbox with basic AI credits handles that well.

Choose Octocom when…

You need AI that completes returns, recommends from a real catalog, handles phone calls, and connects your systems—with solutions engineers who help you wire it up.

01 / Proper automation

A return request? Finish the return.

Check eligibility, apply your country's rules, issue the label, update your systems. Octocom handles the whole workflow.

Octocom: configure end-to-end workflows

Set the rules with Copilot. Refunds, cancellations, retention offers—all in your dashboard, with safety checks and A/B testing.

Crisp: native tools stop at lookups

Hugo's Shopify integration retrieves orders and updates addresses. Refunds, cancellations, and subscription actions require custom MCP tools and external services like n8n.

02 / Real catalog recommendations

Hundreds of products. The right recommendation.

Help shoppers find what fits. Octocom has a native recommendation engine for your live catalog.

Octocom: shopping AI ready to go

Product recommendations, AI search, and product-page questions across commerce platforms. Track the revenue your AI generates.

Crisp: live catalog requires custom work

Carousels show up to 10 manually configured products. Overlay and AI search crawl your help center, not your product catalog. Live product recommendations need custom MCP tools you build and maintain.

03 / Voice AI

Need AI on the phone? Choose Octocom.

Answer support calls. Recover abandoned carts. Win back subscribers. Octocom's voice AI handles inbound and outbound.

Octocom: AI answers and makes calls

Your agent checks customer data and acts in connected systems during the call, using your business rules.

Crisp: phone means third-party dialers

Crisp connects Aircall, Ringover, and other partner dialers to its inbox. There is no documented native Hugo voice agent. Voice AI requires a separate product.

04 / Connect without an IT project

Your systems. Connected by Copilot.

Join your store, subscriptions, warehouse, and courier—any system with an API.

Octocom: describe it to Copilot

Provide API access and documentation. Create connections and refine rules in your dashboard, or ask our team.

Crisp: bring your own MCP server

Hugo supports custom actions through MCP. You build, host, and maintain the external service—using developers or tools like n8n and Zapier.

The economics

Crisp costs less for light use. That's the tradeoff.

For simple FAQs at low volume, Crisp's pricing makes sense. Once you need real automation, compare what each platform finishes—and what extras you'd need to build.

Crisp costs less for light use. That's the tradeoff.
CrispOctocom
Entry planEssentials: $95/mo, $25 AI creditsEntry planBasic: $100/mo for up to 100 conversations
Serious AI planPlus: $295/mo, $75 AI creditsSerious AI planAdvanced: $200/mo for 200–350 conversations
AI billingToken credits (~$0.05–0.10/conversation). Hugo stops when credits run out unless pay-as-you-go is enabled.AI billingConversation tiers with AI and helpdesk included.
Deep actionsNative: lookups and address changes. Refunds, returns, subscriptions: custom MCP.Deep actionsBuilt in: refunds, returns, subscriptions, retention—configured with Copilot.
Human helpSelf-serve docs. You're on your own wiring systems.Human helpSolutions engineers help Advanced customers connect APIs and debug.

Before you decide

Put your AI to work

Bring the requests your chatbot can't finish.

See how Octocom handles them across your systems—and helps your customers buy.